Create Success Through Innovation And Creative Marketing

Through innovation, sisters Andrea and Natalia Tovar have addressed a niche market where they can sell $9+ bags of canine treats.  Names such as chicken cordon bleu and Truffle mac and cheese rival delicious-sounding people foods. Bocce's Bakery makes all-natural, preservative and chemical free biscuits, in delectable flavors. These human-grade dog food treats are regularly eaten by the staff for testing and quality control. 

Bocce's Basics is their newest treat: "all with less than 4 ingredients. All-Natural, USA, Wheat-Free, Single Protein, Human-Grade. Over 100 biscuits in each box" (Bocce's). The company has sold about "8 million" (CBS) dog biscuits, which possibly makes it a million dollar-grossing company. I couldn't find out how many biscuits average each 8 oz. classic bag, but estimated about 25. In addition to all-natural and wheat-free doggie cuisine, another focus is pet food that helps control weight.

One way to be successful: develop and creatively-market an innovative product. Notice the basic box design, white with gray horizontal lines and an arch-top peek window. Isn't that reminiscent of a classic, white backyard dog house? Makes you feel all warm and fuzzy, doesn't it?

Sources:
Bocce's Bakery: Our Story
CBS Sunday Morning: Taking the dog biscuit taste test.

SELF-MARKETING: Say The Opposite Of These Things

Learn from successful people.

 6 Things Successful Women Never Say, at Marie Claire Mag online. I like number three about how not to say yes to everything. It's not only women, but successful men don't say these things either.

LTC

MARKETING On The Internet:What's Your Problem?

What will it take for your Internet marketing program to pay off?

Been struggling with your Internet marketing process? Confused about all of the options, resources, business social sites and SEO advisers that are available? Maybe it would be helpful for you to back up and seriously evaluate your feelings about utilizing the Internet to generate income and extend your reach. Read what Quora members have to share about What is the biggest problem that small businesses are facing regarding marketing on the Internet? 

There are so many sage comments at this Quora page that can help give you insight into the possible sources of your problems with savvy Internet marketing. Here are a few:  

"4. They have not clearly identified what makes their small business truly unique from the goliaths or local competition that offer similar products/services. This lack of differentiation decreases the effectiveness and power of their marketing communications, because they look like everybody else."

"So the important question to ask is What specific objective does the small business owner have in mind as he or she envisions an Internet solution? Many are convinced that Internet marketing (or social media) can make a big difference in their business, but they're just not sure how. "

 

"4) Understanding that just because the tools are (usually) free, and (usually) easy to use, that using them *effectively* isn't as easy.  A hammer is cheap and easy to swing, but it's not for screwing in screws is it?"  

LTC

MARKETING: TheFind Merges With Facebook

TheFind Has Ceased Operations In Favor Of Integrating With Facebook

Followed a link to TheFind and found that the website has ceased operations because key members of its team are joining Facebook. There is supposed to be some sort of integration into the FB ads service. Read more about it here: TheFind Merging With Facebook.

LTC

MARKETING: Free 21-Day Traffic-Building Workshop

Alison Wood's 21-Day Traffic Building Challenge

Alison Wood, at Cartwheels Across The Sky, is hosting a free 21-day workshop to help build website traffic. "Consistency is key when it comes to marketing your business, so if you can take just one small step every day it will really help build your visitor numbers," says Alison. On each of the 21 days she will send you a combo text/video email, which will help you to complete one step that day. It sounds exciting, and it's FREE!

LTC

MARKETING: Am I A Spammer?

Leo Notenboom, computer technology specialist

Ever wondered if your email marketing method can be considered as spamming? Leo Notenboom gives valuable insight into whether it is or not. He also shares suggestions on how to market through email. I found the article to be clear and helpful.

Am I Sending Spam by Leo Notenboom

Leo has been a computer technology specialist and software engineer since 1979. He has a lot of credentials, including having worked for Microsoft for 18 years. He publishes his Ask Leo! newsletter each week. He says it is "where you can find more answers tips and tricks to make your technology “just work”!" He is currently offering a free ebook on helping speed up your computer if you sign up. You don't have to do that, though, to benefit from the wealth of help at his website.

LTC

SELF-MARKETING: Ideas Are Free For The Picking

Ideas are free, and always ripe for the picking and promoting. Consider Rita J. King's mystery and other jars. She packages condensed memories, pieces of places and even souls of books into little corked jars.

Rita J. King's Mystery Jars

She attaches attractive tags, museum-quality tags, mind you, and offers these little time capsules for sale. Why? Because she had a vision about condensing the memory box, travel album and dusty stack of long-ago read books into neat, portable jars. She saw the value of and became excited about offering these reduced experiences to today's driven consumer.

Her excitement was catching, as all excitement is, and she launched a successful Kickstarter campaign to fund her venture. The upscale tags, among other things, impressed some of the investors. I like the corked bottle and her fonts.

Book In A Bottle by Rita J. King

I think it's a great idea. Very unique. Very attractive. Very interesting. Very much catering to our lives today, which more frequently must be managed, digested and experienced in condensed form. We just don't have the space or time for anything else.

Ms. King climbing supervolcano Mt. Epomeo to collect ash from the peak

How clever of Ms. King to create this revenue stream, and at the same time, design an exquisite method for herself to enjoy famous locations and obscure locales. As she collects pieces of places and bits of locations for her Imagination Glyph Mystery Jars, I'm sure she feels very fortunate to have uncorked her creative flow on this one.

Now what is YOUR excuse for not releasing your vision. Your creative idea, unlike Ms. King's, can't help you or others if you continue to keep it bottled; inside that is.

"Just don't give up trying to do what you really want to do. Where there's love and inspiration, I don't think you can go wrong." — Ella Jane Fitzgerald 

Quote Clipped From: EarthSeaWarrior at Etsy

SELF-MARKETING:Release Your Wealth Of Creativity

Embrace your creative ideas and then let them flow.

When you recognize your creativity, embrace it and nurture it, it will grow. You will begin to use it to do anything that you want to do. No one will be able to stop you, not even your own fearful self.

You have in your mind a never-ending geyser of wealth.

You will find a way to overcome anything just so that you can create. You will then use what you create to build the life that you've always wanted. Others will believe in you because you first believed in yourself. You and your creativity will be irrepressible and irresistible to others, and you will be complete.

All that anyone has accomplished began with one step

The beginning of fulfillment is only a baby step away! Step forward. Extend yourself. Take that risk and begin creating something, in some area of your life, today!

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