Estrina: New Selling Venue Requires Euro Pricing

This new handmades selling venue, Estrina.com, reminds me somewhat of Ezebee. On the marketplace page you see mostly products from overseas, with prices in euros (EUR). Unlike Ezebee's set up though, Estrina, based out of Barcelona, Spain, requires that all text be in English, but all prices must be in euros. The euro is the 2nd most traded currency in the world, after the U.S. dollar.

LTC

Making Sales Happen: More Crucial Than Ever

Sales seem to be down at all listing venues.

I just left MadeItMyself's community, where there is a continually-growing thread asking does anyone ever sell anything on here? While it's a valid question for a listing venue with rare sales, an aged interface and little if any marketing presence, I've been hearing this gripe for at least a year now at other venues that usually do better. Except for the ebb and flow of sales around holidays and events, will sales ever pick up again to the levels that were enjoyed years ago?

I for one am not sure that this is likely.

 One reason is that the surge of makers entering the marketplace increases monthly, as more strive to supplement their income by plying their wares. As I have observed this trend over the past few years, it has somewhat alarmed me, but not enough to deter me from ecommerce, or any other type of commerce. I am a designer, maker and seller, for the long haul. It's who I am, not what I do, so there's no jumping ship for me when it comes to marketing my handmades, graphics, artwork, retro/vintage, supplies and creative services. Instead, there is only the motivation to make things happen, or sales that is.

Except for Etsy and eBay, and maybe a couple more venues, the seller has to work hard to drive customers to the listing site.

Many sellers don't want to do this, or don't know how. Sellers who have experience at the top 2-3 sites with automatic traffic don't want to work to generate sales at other venues. But even Etsy, with its massive traffic, is not a success for many people. More so now, the competition is crushing, where it was just overwhelming before.  Without a unique product and attention to marketing and promotion, It's easy to get lost among the sea of other sellers.

It doesn't matter if what I share next is true or not, because I am going to make a universal point.

I read that it is required (or at one time was) for sellers to participate in the selling teams at Etsy. While this is certainly a useful and desirable method of marketing, it is useless for those who need to adopt other promotion methods. If committing to a selling team does not resonate with a member, sales will still suffer. I am not picking on Etsy, but referring to any site where the crafter may be required to participate in promotion that may be successful for some, but that is not compatible for all. Time and effort is wasted and the sales are still not generated for those who are struggling at a site that may be top notch for successful listing.

It's becoming more obvious as the months wear on that no matter where we list, to realize sales we will have to find our own ways to make things happen. 

While some creatives can list on highly successful venues, sit back and do nothing except create and order pull, that is not the reality for the majority of online handmades sellers. In addition to creating products, we have to find ways to and become adept at creating sales, not wait for them and gripe.

________________________________ 

Image from Pixabay Free Images.

Follow The Signs To A Good Consignor

Dragonfly Pillow Bead Ornament

If you've ever considered consigning some of your handmades, you know some of the things to take into consideration.  When choosing the venue and the person to manage your consignments, it's important to remember that you will rarely be there to insure that your carefully-crafted items are presented in the best light.  Do you have confidence in the skills and commitment of the owner/manager of the consignment space?

"The Door Of My Heart" wall art, "You knocked at the door of my heart but I did not answer, because I thought I had to search for love.  You knocked again, and I cracked the door of my heart, because you were so insistent.  You knocked a third time and my heart's door swung wide.  Because love had found me, and I chose to answer."

You look at the shop, booth, or space itself.  Is it neat or unattractively junky?  The operative word?  Unattractively.  Do the products look neglected or well-tended to?  Is the space dusty and repelling, or sparkly clean and attractive?  It doesn't have to be a large and expensive space, but if it's well cared for it will attract discriminating customers who will be excited about returning to buy your products.

Coffee Greeting Card: "You are like a swig of rich coffee, fragrant, smooth, mesmerizing."

What about the products of the other consignees?  Is there a variety of merchandise so that everyone gets equal attention?  Too much of one type of product (unless it's a theme shop) means less sales for any one vendor.  Evaluate the type and style of your products and compare them with what is being offered.  Before you commit yourself, insure that your products will receive equal attention, and not be crowded out by a glut of similar items.  Ask if the owner has a plan to counteract this.

"I Am Positive Minded," ornament, "I am positive-minded.  Each day I attract money, resources & opportunities.  I look forward, not behind."

What about the pay out or distribution policy?  Do consignees receive monthly payment for sold items, bi-monthly or quarterly?  Is it restricted to automatically-timed distribution, or can the pay out be requested at other intervals?

"Sweet Bliss," wall art featuring Karo

"Plant Lover," blank greeting card

Another thought is what type of advertising and promotion does the venue do, if any?  It may be important to you that the owner has a plan or program for attracting customers to the store.  The importance of this is different for each of us.  Maybe you are consigning in order to gain experience with this selling opportunity.  You may be simply doing someone a favor, or bartering products and services.

In these cases and others, these points may not be critical.  But think again.  Anytime we are allowing our products to be seen, the method and place in which they are being presented can have a negative or positive impact.  This is true even if sales are not the driving decision for which to display.  We always want to be well-represented where ever our products are.

"Imagine. Do. Become," small wall art

Is the consignment place a co-op, where all consignees are expected to share in the management of the facility?  If so, will you have any time to devote to manning the store?  Is the amount of time per month established by the owner, or is it voluntary and flexible?

Coffee Greeting Card: "May your day be filled with...Coffee."

Will you be required to occasionally promote by making products on site, in full display of visitors?  Would you feel comfortable working while under public observation and scrutiny?  Did you think to ask about price-setting, and sale pricing?  Are you allowed to set your prices, or are they determined by the owner?

Is any vendor allowed to put products on sale, or is that controlled by management?  If you want to put an item on sale and it is not allowed, do you know if you can remove it immediately so that you can list it, as a sale item, in your online shop?  The answers to these and other well-thought-out questions can help avoid headaches and strained relationships.

"Imagine. Do. Become," small wall art

Is there a contract?  Have you read it and highlighted any questions you may have, or clarifications that may be needed?  Read the fine print.  How often do we hear that?  How often do we obey?  Obedience is good.

"Friends," greeting card, "Friends are like leaves.  First there's the budding.  Next, comes the growth.  Then surprisingly there's the falling away...and finally, the regeneration."

As with any agreement or contract, the considerations are many.  It's a business agreement that as business professionals we should take the time to fully understand.

"Treetown I," small wall art

Teresa Rusk at Hollyhocks, my consignment venue, shares some considerations to remember when selecting a consignment location for your products.  She says you should ask yourself just what does that venue offer.

What Does Your B&M Venue Do For You?

Teresa has taken the time to share handmades of some of the many vendors at Hollyhocks.  Her video is a great example of good marketing and promotion.  She is a consignor who has a commitment to putting her best foot forward, for herself and  her consignees.

The product images in my blog post are items that I've consigned at Hollyhocks , which is located in North Carolina. Consignor Teresa says,

Hollyhocks, LLC is located in the historic district of downtown Mebane. Our address is 102 West Clay Street Suite C, Mebane, NC 27302.  We are located in a walkout basement with Poythress Studio being directly above us. Look for our pink and green stairwell or come around the building for the back door. Our space is as unique as our products!  Our phone number is 919/563-2522.  

For more help with the consignment process visit these links:

Lisa McGrimmon, at Inspiri-Art-And-Craft.com, credits much of her success to the time she spent building good relationships with consignors with whom she's worked.

April MacKinnon has experienced the pros and cons of consignment.  She offers ways to protect yourself.  Her readers offer their expertise within thirty-five comments.

Cindy Keyes has a board at Pinterest titled Online Consignment Shops.

Ever thought about being an online consignor yourself?  In his book, How to Start and Run an eBay Consignment Business, Skip McGrath offers sample contracts, forms, flyers and guidelines on selling other people's stuff on eBay.  You could adapt his plans for the work of handmade artists and crafters.  Mr. McGrath is a longtime eBay powerseller and author of several bestsellers about eBay commerce.

Good luck with your consignment ventures.