Create Success Through Innovation And Creative Marketing

Through innovation, sisters Andrea and Natalia Tovar have addressed a niche market where they can sell $9+ bags of canine treats.  Names such as chicken cordon bleu and Truffle mac and cheese rival delicious-sounding people foods. Bocce's Bakery makes all-natural, preservative and chemical free biscuits, in delectable flavors. These human-grade dog food treats are regularly eaten by the staff for testing and quality control. 

Bocce's Basics is their newest treat: "all with less than 4 ingredients. All-Natural, USA, Wheat-Free, Single Protein, Human-Grade. Over 100 biscuits in each box" (Bocce's). The company has sold about "8 million" (CBS) dog biscuits, which possibly makes it a million dollar-grossing company. I couldn't find out how many biscuits average each 8 oz. classic bag, but estimated about 25. In addition to all-natural and wheat-free doggie cuisine, another focus is pet food that helps control weight.

One way to be successful: develop and creatively-market an innovative product. Notice the basic box design, white with gray horizontal lines and an arch-top peek window. Isn't that reminiscent of a classic, white backyard dog house? Makes you feel all warm and fuzzy, doesn't it?

Sources:
Bocce's Bakery: Our Story
CBS Sunday Morning: Taking the dog biscuit taste test.

Turquoise Vintage Box

One of my favorite reference books is Vintage PaperCrafts and this is my first vintage-type project. It was a small square box which held a jar of some cosmetic product. I love these type boxes because they are so easy to decorate.


I first decided on my color scheme and collected various embellishments. I painted it turquoise and adhered the decorative paper. I always cover the inside of my boxes with paper or cardstock. For this one I used a split-complimentary color of red-orange. There is decorative paper on the bottom as well.


Next came stamping, transfers, baby's breath and other pressed botanicals, sequins, buttons, beads and tulle.


It's a palm-sized box, which are my favorite
types to work with.

Rose Box

This is one of my favorite little boxes and I am sorry the pic is so poor. You can barely see the 10 dried rosebuds adhered to the top. It was a delight to make.


I covered this pre-made papier mache box in tea paper, painted the bottom & inside, painted the lid in cream-colored acrylic, and stamped it with peach polka dots. The trellis effect on the sides was done by doing quick swipes with a brush.


The red heart shapes were stamped with a stylized rose image foam stamp. I applied paint to the leaf of the rose only (not the full rose image) and stamped it. The polka-dots on sides and top of lid were stamped with cake decorators. These are short wooden dowels with circles of foam glued to the ends. I bought them on clearance at Hobby Lobby for $1 for 2 small and 2 med.


Rose Box, 2 1/2"L x 3"W x 1 1/2"T